Business Spotlight: Wickel Tire Pros



In 2018, father and son, Ardel and Jesse Wickel, decided they needed to diversify the family farm and bought a tire store. Fast forward to today, and the side business that the duo purchased has exploded in growth.

Wickel Tire Pros, which started with four employees, now has 35 employees and 20 service trucks. The business recently moved to a newly remodeled 23,000-square-foot building at 539 Overland Ave in Burley.



The Wickels’ attribute much of their growth to the trust they’ve built with their customers. “From the beginning, I’ve always told my crew that I don’t want to be the biggest tire store. I want to be the best. I want to do the best job for our customers and provide the best quality,” states Jesse Wickel.


Wickel and his crew always think of what works best and is safest for their customers. They test tires on their own vehicles to know what works in our unique area and give personalized recommendations. Coming from a farming background, the Wickels’ know how vital prompt service is to their customers and will answer a call in the middle of the night to get a farmer back up and running as quickly as possible.


In addition to the sale, installation, and repair of tires, Wickel also offers complete under- car services such as oil changes, brakes, shocks, struts, alignment, and transmission work.


When Wickel Tire Pros started remodeling its new location, they asked PMT for a complete communications package including design, installation, and maintenance. PMT provides local and long-distance calling, as well as a phone system that seamlessly connects to the on-call technician after hours. PMT also out- fitted the business with an Internet circuit strong enough to run all the diagnostic machines, office computers, and Wi-Fi for customers. Cable TV service is available for customers in the waiting room. For peace of mind, PMT installed 32 security cameras so vehicles are monitored at all times.


Since all of these services are under one contract, the business can count on PMT to resolve any technical issues, day or night, at no additional cost. “Our managed services let Wickel Tire Pros focus on what it’s good at and leave the IT portion to PMT. If a printer stops working or a camera goes down, PMT will be there to fix it,” states Bryan Beckstead, PMT Account Executive.


PMT is excited to see the growth of Wickel Tire Pros and is grateful the Wickels’ trust us to help them connect with and serve their customers.